Nutella vs Hershey’s Spread: Comparing Two Popular Chocolate Hazelnut Spreads

Chocolate spreads have become a beloved staple in many households, with Nutella and Hershey’s Spread leading the pack. These two popular brands offer distinctive flavors and textures that appeal to different palates.

Nutella generally edges out Hershey’s Spread in terms of hazelnut flavor and smooth texture, while Hershey’s Spread provides a slightly healthier option with lower saturated fat content. Nutella’s rich, glossy consistency and balanced sweetness have made it a global favorite for decades. Hershey’s Spread, a relative newcomer to the market, offers a range of flavors including chocolate almond, which some find equally tasty.

The choice between these spreads often comes down to personal preference and dietary considerations. Nutella boasts a more pronounced hazelnut flavor, whereas Hershey’s Spread tends to have a milder nutty taste. Both can be enjoyed in various ways, from spreading on toast to use in baking recipes.

Brand Origins and History

Nutella and Hershey’s spreads emerged from different continents and eras, each with its own unique story. These iconic brands have captivated consumers worldwide with their sweet, creamy offerings.

The Rise of Nutella

Nutella’s origins trace back to 1940s Italy. Pietro Ferrero, a pastry maker in Alba, Piedmont, created a chocolate-hazelnut paste to extend scarce cocoa supplies during World War II. This ingenious concoction evolved into Supercrema, the precursor to Nutella.

In 1964, Pietro’s son Michele Ferrero refined the recipe and renamed it Nutella. The spread quickly gained popularity in Europe. Nutella’s success led to its introduction in other markets, including Australia in the 1970s and the United States in 1983.

Today, Nutella is sold in over 160 countries. Its distinctive taste and creamy texture have made it a beloved breakfast staple and versatile ingredient in countless recipes.

Hershey’s Expansion into Spreads

Hershey’s, an American chocolate giant founded by Milton S. Hershey in 1894, entered the spread market much later than Nutella. The company launched its line of chocolate spreads in 2014, aiming to compete with established brands in this growing category.

Hershey’s spreads debuted with three flavors: Chocolate, Chocolate with Almond, and Chocolate with Hazelnut. This move marked a significant expansion beyond traditional chocolate bars and kisses for the Pennsylvania-based company.

The launch of Hershey’s spreads capitalized on the brand’s strong reputation in chocolate production. Hershey’s leveraged its familiar taste profile to attract consumers looking for alternatives to existing spreads.

Product Ingredients Comparison

Nutella and Hershey’s Spread both contain key ingredients that contribute to their distinct flavors and textures. The main components include sugar, vegetable oils, cocoa, and nuts, though in different proportions and forms.

Nutella Ingredients

Nutella’s recipe consists of sugar, palm oil, hazelnuts, cocoa, skim milk powder, soy lecithin, and vanillin. Sugar is the primary ingredient, making up about 55% of the product. Hazelnuts comprise 13% of the spread, giving it its signature nutty flavor.

The cocoa content in Nutella provides a rich chocolate taste, while the palm oil contributes to its smooth, spreadable texture. Skim milk powder adds a creamy element, and soy lecithin acts as an emulsifier. Vanillin enhances the overall flavor profile.

Nutella contains 21 grams of sugar and 11 grams of fat per 37-gram serving. The spread is known for its intense hazelnut-chocolate flavor combination.

Hershey’s Spread Ingredients

Hershey’s Spread ingredients include sugar, vegetable oils (sunflower, palm, and palm kernel), hazelnuts, cocoa, skim milk, whey, soy lecithin, and vanillin. The exact percentages of ingredients are not publicly disclosed.

The spread uses a blend of vegetable oils instead of solely palm oil. This mixture contributes to its texture and mouthfeel. Hazelnuts are present, but the quantity may differ from Nutella’s formulation.

Cocoa provides the chocolate flavor, while skim milk and whey add creaminess. Soy lecithin serves as an emulsifier, and vanillin enhances the overall taste. Hershey’s Spread offers a balance of chocolate and hazelnut flavors, though some consumers report a slightly less pronounced hazelnut taste compared to Nutella.

Flavor Profiles

Nutella and Hershey’s Spread offer distinct taste experiences for chocolate lovers. Their unique flavor profiles set them apart in the world of sweet spreads.

Nutella’s Unique Taste

Nutella boasts a rich, velvety texture with a prominent hazelnut flavor. The spread combines roasted hazelnuts with cocoa, creating a harmonious balance of nuttiness and chocolatey sweetness. Its smooth consistency coats the palate, delivering a creamy mouthfeel.

The hazelnut taste is unmistakable, giving Nutella its signature flavor. The chocolate notes complement the nutty base without overpowering it. Many describe the taste as indulgent and comforting.

Nutella’s sweetness level is moderate, allowing the other flavors to shine through. The spread leaves a pleasant aftertaste that lingers, often enticing consumers to reach for another spoonful.

Hershey’s Spread Flavor

Hershey’s Spread offers a different flavor profile, focusing more on the chocolate aspect. The spread emphasizes a bold chocolate taste reminiscent of classic Hershey’s products. Its texture is smooth and spreadable, though slightly less glossy than Nutella.

The chocolate flavor in Hershey’s Spread is pronounced and sweet. It delivers the familiar taste associated with Hershey’s chocolate bars. Some varieties, like the chocolate almond spread, incorporate nuts for added depth and crunch.

Hershey’s Spread tends to be sweeter than Nutella, which may appeal to those with a strong sweet tooth. The chocolate taste dominates, with less emphasis on nutty flavors. Its aftertaste is primarily chocolatey, leaving a sweet sensation on the palate.

Texture and Consistency

Texture and consistency play crucial roles in the enjoyment of chocolate hazelnut spreads. These factors impact how the spread feels in the mouth and how easily it can be applied to various foods.

Evaluating Nutella’s Texture

Nutella boasts a smooth, creamy texture that melts effortlessly on the tongue. Its consistency is thick enough to stay put when spread, yet soft enough to glide easily across bread or crackers. The spread’s silky mouthfeel comes from its carefully balanced mix of cocoa, hazelnuts, and oils.

Nutella’s texture remains consistent at room temperature, neither too runny nor too firm. This quality makes it ideal for various applications, from sandwich fillings to dessert toppings. The spread’s uniform consistency ensures an even distribution of flavors in every bite.

Hershey’s Consistency

Hershey’s chocolate spread offers a slightly different texture compared to Nutella. It tends to be a bit thicker and less glossy. The spread adheres well to surfaces but may require a little more effort to spread evenly.

The mouthfeel of Hershey’s spread is rich and velvety, with a dense consistency that coats the palate. Its texture is less prone to melting quickly, which can be advantageous in certain recipes or when used as a topping. The spread maintains its form well, making it suitable for decorative applications in desserts.

Hershey’s consistency may vary slightly depending on temperature, becoming firmer when cool and softer when warm. This characteristic can affect its spreadability and how it interacts with other ingredients in recipes.

Nutritional Content and Health Considerations

Nutella and Hershey’s Spread differ in their nutritional profiles and health impacts. Both contain sugar and fats as primary ingredients, but their specific compositions vary in important ways.

Nutella’s Nutritional Profile

Nutella contains 200 calories per 2 tablespoon (37g) serving. It provides 2g of protein and 12g of fat, with 4g being saturated fat. The spread’s main ingredients are sugar, palm oil, hazelnuts, cocoa, and skim milk powder.

Hazelnuts give Nutella some nutritional benefits, including vitamin E and fiber. However, its high sugar content (21g per serving) is a concern for many health-conscious consumers.

Nutella’s fat content is significant but includes some heart-healthy monounsaturated fats from hazelnuts. The spread contains no trans fats.

Hershey’s Spread Health Aspects

Hershey’s Chocolate Spread contains 200 calories per 2 tablespoon (33g) serving. It provides 2g of protein and 12g of fat, with 3.5g being saturated fat.

The main ingredients in Hershey’s Spread are sugar, vegetable oils, and cocoa. It lacks the nutritional benefits of hazelnuts found in Nutella.

Hershey’s Spread contains slightly less sugar than Nutella at 20g per serving. However, it still represents a significant portion of daily recommended sugar intake.

Both spreads should be consumed in moderation due to their high calorie and sugar content. They can fit into a balanced diet when used sparingly as occasional treats.

Consumer Preferences

Taste and market preferences play a crucial role in the popularity of chocolate spreads. Consumer choices often hinge on flavor profiles and brand perception.

Taste Test Outcomes

Blind taste tests have revealed interesting results when comparing Nutella and Hershey’s spread. Nutella typically scores higher for its pronounced hazelnut flavor and smooth texture. Hershey’s spread, while well-received, often ranks slightly lower due to a milder nutty taste.

Some consumers prefer Hershey’s spread for its less intense sweetness. Its chocolate flavor is often described as more similar to traditional Hershey’s products, appealing to those familiar with the brand’s signature taste.

Texture also factors into taste tests. Nutella is known for its glossy appearance and creamy consistency. Hershey’s spread, while smooth, has a slightly different mouthfeel that some find more comparable to peanut butter.

Market Preferences

Nutella dominates the hazelnut spread market with approximately 70% market share. Its strong brand recognition and established presence contribute to its popularity. Many consumers associate the Nutella name with the entire category of chocolate-hazelnut spreads.

Hershey’s entered the market later but leverages its reputation as a chocolate manufacturer. Its spread appeals to loyal Hershey’s customers and those seeking alternatives to Nutella.

Regional preferences vary. In Europe, Nutella remains the clear favorite. In the U.S., Hershey’s has gained traction, particularly in areas where the brand has strong roots.

Price point influences consumer choices. Hershey’s spread is often priced competitively, attracting budget-conscious shoppers. Nutella’s premium pricing aligns with its market leader status.

Use in Recipes and Serving Suggestions

A jar of Nutella and a jar of Hershey's spread sit side by side on a wooden table, surrounded by fresh strawberries, bananas, and a loaf of bread

Nutella and Hershey’s Spread offer versatile options for enhancing desserts and snacks. These chocolate hazelnut spreads can be incorporated into various recipes or enjoyed directly as toppings.

Baking with Nutella

Nutella adds a rich, nutty flavor to baked goods. It can be swirled into brownie batter for a marbled effect or used as a filling for crepes and pastries. Nutella works well in no-bake recipes like cheesecakes and truffles.

For cookies, replace some butter with Nutella to create a softer texture. Nutella can also be used as a frosting for cakes and cupcakes. Mix it with cream cheese for a tangy-sweet spread.

As a quick snack, spread Nutella on toast, waffles, or pancakes. It pairs nicely with sliced bananas or strawberries for a fruity twist.

Cooking with Hershey’s Spread

Hershey’s Spread brings chocolate flavor to various dishes. It can be melted and drizzled over ice cream or used as a dip for fresh fruit and pretzels. The spread works well in milkshakes and smoothies for added richness.

In baking, Hershey’s Spread can replace cocoa powder in recipes. It’s ideal for creating chocolate swirls in muffins or quick breads. The spread can be used as a filling for sandwich cookies or thumbprint cookies.

For a simple dessert, layer Hershey’s Spread with whipped cream and crushed cookies in parfait glasses. It also makes a tasty topping for oatmeal or yogurt at breakfast time.

Availability and Purchase Options

A jar of Nutella and a jar of Hershey's spread on a grocery store shelf

Nutella and Hershey’s Spread are widely available in grocery stores and online marketplaces. Both brands have established distribution networks, making it convenient for consumers to find and purchase these chocolate hazelnut spreads.

Grocery Store Presence

Nutella enjoys a strong presence in supermarkets and grocery stores across the United States. It’s typically found in the spreads aisle, often near peanut butter and jams. Many stores also feature Nutella in promotional displays or end-cap shelves.

Hershey’s Spread, while not as ubiquitous as Nutella, is still readily available in major grocery chains. It’s usually stocked alongside other chocolate spreads or in the baking section. Some stores may group it with Hershey’s chocolate products.

Both brands offer various jar sizes to cater to different consumer needs. Nutella commonly comes in 13 oz, 26.5 oz, and larger family-sized jars. Hershey’s Spread is often sold in 13 oz jars.

Online Availability

E-commerce platforms provide extensive options for purchasing both Nutella and Hershey’s Spread. Major online retailers like Amazon, Walmart, and Target offer these products, often with competitive pricing and bulk purchasing options.

Nutella’s official website provides a store locator tool to help customers find nearby retailers. Some online grocery delivery services also stock both brands, allowing for convenient home delivery.

Hershey’s Spread can be purchased directly from the Hershey’s online store, which may offer exclusive promotions or bundle deals. Both brands frequently appear in online grocery lists and recipe websites, driving additional e-commerce traffic.

Conclusion

Two jars of Nutella and Hershey's spread sit side by side on a wooden table, surrounded by scattered nuts and chocolate pieces

Nutella and Hershey’s Spread offer distinct choices for chocolate spread enthusiasts. Nutella’s hazelnut-chocolate blend has garnered global popularity and a devoted following.

Hershey’s Spread, with its classic chocolate taste, appeals to those familiar with the iconic American brand. Its chocolate almond variety has emerged as a standout option among consumers.

Texture differences are notable. Nutella maintains a smoother, glossier consistency, while Hershey’s Spread tends to be thicker.

Flavor profiles vary between the two. Nutella balances sweet chocolatiness with smooth nuttiness. Hershey’s Spread leans more towards a pure chocolate taste.

Consumer preferences play a significant role in the competition between these spreads. Brand loyalty, taste preferences, and regional factors influence purchasing decisions.

Market trends indicate continued growth for chocolate spreads. Both Nutella and Hershey’s Spread are adapting to meet evolving consumer demands for indulgent yet versatile products.

Ultimately, the choice between Nutella and Hershey’s Spread comes down to individual taste preferences and brand affiliations.