GoGo Squeez and Mott’s are two popular applesauce brands that have carved out distinct niches in the market. GoGo Squeez revolutionized on-the-go snacking with its squeezable pouches, while Mott’s maintains a more traditional approach with its jarred and cup offerings. Both brands offer high-quality applesauce products, but GoGo Squeez tends to appeal more to children and active lifestyles, while Mott’s caters to a broader audience with its classic flavors and packaging.

These brands differ in their product presentation and target demographics. GoGo Squeez focuses on convenience and portability, making it a favorite among parents for school lunches and quick snacks. The resealable cap on their pouches adds to the practicality of their products. Mott’s, on the other hand, offers a wider variety of flavors and textures, including chunky options, which may appeal to those who prefer a more traditional applesauce experience.

When it comes to taste, both GoGo Squeez and Mott’s receive positive reviews from consumers. GoGo Squeez is praised for its natural flavors and smooth consistency, while Mott’s is known for its classic apple taste and texture options. The choice between the two often comes down to personal preference and intended use, with GoGo Squeez excelling in portability and Mott’s in versatility.

Comparing GoGo Squeez and Mott’s

GoGo Squeez and Mott’s are two prominent brands in the applesauce market, each with its own unique offerings and characteristics. These brands differ in their product ranges, ingredients, nutritional profiles, and packaging designs.

Brand Overview

GoGo Squeez has positioned itself as an innovative player in the applesauce industry. The brand focuses on portable, squeezable pouches that cater to on-the-go consumers and children.

Mott’s, on the other hand, is a well-established name with a long history in the applesauce market. It offers a wide range of traditional applesauce products in various formats.

Both brands have gained popularity for their no-sugar-added options, appealing to health-conscious consumers.

Product Offerings

GoGo Squeez provides a diverse range of applesauce blends. Their products include plain applesauce as well as fruit and vegetable combinations.

Mott’s offers a more traditional lineup of applesauce products. Their range includes classic applesauce cups, flavored varieties, and organic options.

Both brands cater to different consumer preferences with their product selections. GoGo Squeez tends to focus more on innovative flavor combinations, while Mott’s emphasizes classic applesauce varieties.

Ingredients and Nutrition

GoGo Squeez prides itself on using simple, natural ingredients. Their products often contain just apples, apple puree concentrate, and lemon juice concentrate.

Mott’s also offers products with minimal ingredients, particularly in their unsweetened varieties. Some Mott’s products may include ascorbic acid (Vitamin C) as a preservative.

Nutritionally, both brands offer options without added sugars. GoGo Squeez products typically contain more fiber, with some varieties providing up to 3 grams per serving.

Mott’s unsweetened applesauce generally has fewer calories compared to GoGo Squeez, with some options as low as 50 calories per serving.

Packaging and Convenience

GoGo Squeez revolutionized the applesauce market with its squeezable pouches. This packaging is highly portable and doesn’t require utensils, making it convenient for children and active lifestyles.

Mott’s primarily uses traditional cup packaging for its applesauce products. While not as portable as pouches, cups are stackable and easy to store.

Both brands offer multi-pack options for bulk purchasing. GoGo Squeez’s pouches are more eco-friendly and produce less waste compared to plastic cups.

The choice between the two often comes down to personal preference and intended use. GoGo Squeez is ideal for on-the-go snacking, while Mott’s cups may be more suitable for at-home consumption.

Applesauce Quality and Taste Profiles

GoGo Squeez and Mott’s offer distinct applesauce experiences, differing in texture, flavor varieties, and overall taste profiles. These factors play a crucial role in consumer preferences and product popularity.

Texture Preferences

GoGo Squeez applesauce has a thicker, smoother consistency ideal for on-the-go consumption. Its pouch packaging maintains this texture while allowing easy portability.

Mott’s applesauce typically has a more traditional, slightly chunky texture. This resembles homemade applesauce, appealing to those seeking a classic experience.

Texture preferences vary among consumers. Some enjoy the smooth, drinkable quality of GoGo Squeez, while others prefer Mott’s more substantial mouthfeel.

Flavor Varieties and Additives

GoGo Squeez offers a range of flavors beyond plain apple, including fruit blends and cinnamon options. Their products often contain only apples and apple puree without added sweeteners.

Mott’s provides various flavors, from unsweetened to cinnamon and mixed fruit varieties. Some Mott’s products contain added sugars or high fructose corn syrup for enhanced sweetness.

Both brands use natural flavors in some products. Mott’s occasionally includes ascorbic acid (vitamin C) as a preservative. GoGo Squeez tends to have fewer additives, appealing to health-conscious consumers.

Taste Test Comparisons

In blind taste tests, results often vary based on individual preferences. GoGo Squeez typically scores well for its natural apple flavor and lack of added sugars.

Mott’s unsweetened varieties are praised for their authentic apple taste. Their sweetened options appeal to those preferring a more intense flavor profile.

Taste testers often note GoGo Squeez’s smoother texture and Mott’s more pronounced apple chunks. Flavor intensity can differ, with Mott’s sometimes perceived as bolder due to additives.

Real fruit content is a key factor in taste comparisons. Both brands use real apples, but the processing methods and additional ingredients impact the final flavor.

Health and Nutrition Considerations

GoGo Squeez and Mott’s offer different nutritional profiles that can impact health. Key factors include sugar content, organic options, and overall nutritional benefits.

Sugar Content and Sweeteners

GoGo Squeez products typically contain no added sugars, relying on the natural sweetness of fruits. Their applesauce pouches have around 10-12 grams of sugar per serving, all from fruit.

Mott’s offers both sweetened and unsweetened options. Their regular applesauce contains added sugar, with 22 grams per serving. Unsweetened varieties have about 11 grams of natural sugar per serving.

Both brands provide low-calorie snack options. GoGo Squeez pouches average 60-80 calories, while Mott’s servings range from 50-90 calories depending on the variety.

Organic and Non-GMO Options

GoGo Squeez offers organic and non-GMO product lines. Their organic pouches use fruits grown without synthetic pesticides or fertilizers.

Mott’s has introduced organic applesauce options in recent years. These products are made with organic apples and are non-GMO certified.

Both brands’ organic offerings appeal to consumers seeking cleaner ingredient labels. Non-GMO options may be preferred by those avoiding genetically modified ingredients.

Nutritional Benefits

GoGo Squeez pouches provide 1-2 grams of fiber per serving. They often include a mix of fruits, offering a variety of vitamins and minerals.

Mott’s applesauce contains similar fiber content, around 1-2 grams per serving. Their products are good sources of vitamin C.

Both brands offer convenient ways to increase fruit intake. The portability of GoGo Squeez pouches makes them easy for on-the-go snacking.

Neither product is a significant source of protein or essential fatty acids. They primarily provide quick energy from natural fruit sugars.

Market Presence and Consumer Preferences

GoGo Squeez and Mott’s dominate the applesauce market, each with distinct brand identities and consumer appeal. Their market positions reflect changing consumer preferences and purchasing habits in the grocery sector.

Brand Recognition and Loyalty

Mott’s holds a strong position in the applesauce market with a 39% market share in the US. This established brand benefits from long-standing consumer trust and recognition. Mott’s offers a wide range of traditional applesauce products, appealing to families and individuals seeking familiar flavors.

GoGo Squeez, while having a smaller market share, has carved out a unique niche. The brand’s innovative squeezable pouches have gained popularity, especially among parents looking for convenient, on-the-go snack options for children. GoGo Squeez’s packaging design and fruit blends set it apart from conventional applesauce brands.

Both companies have cultivated loyal customer bases through consistent quality and targeted marketing efforts.

Consumer Purchasing Trends

Recent trends show a growing preference for healthier snack options. The Compound Annual Growth Rate (CAGR) for healthier snacks in the US market is 6.2%, compared to 1.2% for regular snacks. This shift benefits both GoGo Squeez and Mott’s, as applesauce is perceived as a healthier alternative to many processed snacks.

GoGo Squeez has successfully tapped into the young adult market by positioning its products as convenient, health-conscious options for busy lifestyles. This strategy has expanded its consumer base beyond its initial focus on children’s snacks.

Mott’s continues to appeal to a broad demographic, with its products frequently featured in family shopping carts. The brand’s variety of flavors and pack sizes caters to diverse consumer needs.

Comparative Cost Analysis

Price points vary between GoGo Squeez and Mott’s, reflecting their different packaging and positioning strategies. GoGo Squeez products, with their specialized pouches, often command a premium price compared to traditional jarred applesauce.

Mott’s offers a range of options at various price points, from single-serve cups to large family-size jars. This variety allows consumers to choose based on their budget and consumption habits.

Store brands like 365 by Whole Foods Market and other private label options provide budget-friendly alternatives, influencing the pricing strategies of both GoGo Squeez and Mott’s.

Consumers often weigh the convenience factor of GoGo Squeez against the cost savings of larger Mott’s containers when making purchasing decisions.

Alternative Applesauce Brands

The applesauce market offers diverse options beyond GoGo squeeZ and Mott’s. Several brands provide unique flavors, textures, and packaging to suit different preferences and needs.

Competitive Brand Landscape

Musselman’s stands out as a major competitor, known for its classic flavors and wide availability. Trader Joe’s offers organic options with no added sugars, appealing to health-conscious consumers. Tree Top, a farmer-owned cooperative, produces applesauce from fresh Northwest apples.

Eden Organic focuses on sustainability, using organic apples and recyclable packaging. Santa Cruz Organic provides USDA-certified organic applesauce with a homemade taste. Vermont Village specializes in raw, unfiltered applesauce with live cultures for probiotic benefits.

Evaluating Lesser-Known Brands

Smaller brands often bring innovation to the applesauce market. Field Day offers organic options in convenient four-packs, though at a higher price point. Some lesser-known brands focus on unique flavors or production methods.

When evaluating these brands, consumers should consider factors such as ingredient quality, sugar content, and packaging sustainability. Some brands use BPA-free packaging or offer resealable options for convenience.

Texture preferences vary, with some brands offering chunky applesauce for those who enjoy a more rustic feel. Others focus on smooth, consistent textures that appeal to children and adults alike.